Bryant sophomores’ water purification business plan wins top prize

October 19th, 2009

SMITHFIELD, R.I.  - Proving they are wise beyond their years, a group of Bryant sophomores captured first place in the Ideas Into Action Business Plan Competition sponsored by Babson College.

The team defeated 29 other teams, including the other two finalist teams made up of MBA candidates, to capture top honors and take home the grand prize worth $30,000, which will help them launch a water purification business.

During the final round held on the Babson campus Friday, Oct. 16, Morgan Morris '12 (Sandwich, Mass.) presented the plan for PURO, a portable and customizable individual water filtration system. In addition to Morris, the team includes Emily Charpentier '12 (Walpole, Mass.), Paul Dornfeld '12 (Newton, Mass.), Kayla Manzi '12 (Agawam, Mass.), Lauren Sheridan '12 (Bethpage, N.Y.), and Jenna Zinno '12 (Johnston, R.I.).

They first developed the idea for PURO in their "Business 101″ class - a hands-on course they took last year with Management Lecturer David Greenan.

The three finalists were selected from 30 teams that submitted documents describing their idea, a market analysis, opportunities and competitive advantages. Each finalist had six minutes to present their idea, followed by a Q&A session with the judging panel.

"I was very impressed with the level of entries this year," said competition director Erin Vierstra, "especially by how many were aiming to solve the world's energy and social problems in very creative and innovative ways. The judges were very impressed with the quality of the submissions."

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Keywords: awards, business plan, David Greenan, entrepreneurship