How local is too local when it comes to customized products?

July 19th, 2012 | Conference Board Review

In this Conference Board Review article, Professor of Management Michael Roberto takes a look at multinationals' localization strategy, which "comes with some costs."

"By constantly adapting their products for each country," he writes, "the firms fail to take advantage of potential economies of scale and learning. As a result, their costs are much higher than they should be.takes a look at the excessive localization."

NOTE: Some news sites require registration; some links may expire

Keywords: In the News, localization strategy, management, Michael Roberto, multinational corporations