Let audiences dictate social media

May 7th, 2012 | Providence Business News

Attaran

Sharmin Attaran, assistant professor of marketing, suggests that owners of small businesses understand their audiences when considering which social media platform to incorporate into a marketing plan. In this Providence Business News article, she recommends starting small rather than "diving right into the deep end of the social media pool."

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Keywords: College of Business, marketing, Sharmin Attaran, social media