Mastering marketing is key to entrepreneurs’ success

February 13th, 2012 | Providence Business News

The Providence Business News reports on the New England Entrepreneurship Conference sponsored by the Bryant chapter of the Collegiate Entrepreneurs' Organization.

Several sessions during the conference examined marketing and the role social media play in a start-up's efforts to spread the word about its services or products. Lily Himmelsbach '09, director of operations at Let's Gift It in New York City, a social-gifting platform, taught two sessions: "Marketing Your Venture: Business Development" and "Social Commerce and Advertising."

"Now more than ever there's been a shift toward the digital market, whether it be online or on an Apple device, and it's a new frontier for everyone," she said. "Twitter, Facebook and Google are being used now more than ever, and in new ways. Through these tools you can access new groups of people."

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Keywords: CEO, College of Business, Collegiate Entrepreneurs' Organization, entrepreneurship, events, In the News